8110353646_347282a512_bOne of Diana’s favorite things to do is talk to groups both large and small about food and farming. She is well-known for her unique and balanced perspectives, and natural knack for story telling. Whether fellow farmers or consumers with an interest in food and its production, Diana enjoys engaging with audiences of all sizes — and ages.

Below are a number of commonly requested topics within Diana’s area of expertise. She is also happy to tailor a talk or workshop for your organization. To request a quote, or inquire about Diana’s availability for your organization’s event, contact Diana directly.

Keynotes
State of Small Farming & The Food System
- Best as a keynote.
- Where we’re at, how we got here, and where we’re headed.
- Identifying success and staying ahead of the curve.
- Differentiating between sustainable business growth and trend chasing.
- Industry analysis of greatest areas for potential growth in the next 12 months.

Breakout Sessions
Small Farms & ‘High Road’ Marketing
- Best as keynote or breakout session.
- Answers the question, “What is fear marketing?”
- Why fear marketing hurts all farmers.
- Identifying fear marketing claims and turning them around.
- Crafting your marketing claims with the “high road” in mind.

Price Points: Pricing for Profit & Growth
- Best as breakout session. Includes:
- Primer on how pricing on individual farms affects viability of small farming as a vocation.
- How to identify target market and determine level of demand.
- How to analyze overhead, determine man hours, and understand where the product falls on the premium/niche scale.
- Identifying inefficiencies and when they’re necessary.
- Interactive Q&A and worksheet examples can be done at the end.

Social Media & The Small Farm
- Can be done as a breakout session, half day workshop depending on how in-depth you’d like to take it.
- Primer on the different major social media platforms.
- How to choose platforms that will work for you.
- How to use individual platforms to create buzz, build a following, and reach more consumers.

Farm Photography 101
- Best as a breakout session.
- Why photography matters, putting your best foot forward through imagery.
- Basics of camera selection.
- Principles of Good Photography.
- Mobile photography and apps.
- How to use photography across social media.

Crafting Your Small Farm Story
- Can be done as a breakout session, half-day, or full day workshop depending on how in-depth.
- State of marketing and importance of story telling for small farms.
- Elements of an effective story.
- Examples of stories that work and don’t.
- Worksheets for crafting your story.
- Group work on participants stories in longer sessions and as time allows.

Workshops

Social Media & The Small Farm
- Can be done as a breakout session, half day workshop depending on how in-depth you’d like to take it.
- Primer on the different major social media platforms.
- How to choose platforms that will work for you.
- How to use individual platforms to create buzz, build a following, and reach more consumers.

Crafting Your Small Farm Story
- Can be done as a breakout session, half-day, or full day workshop depending on how in-depth.
- State of marketing and importance of story telling for small farms.
- Elements of an effective story.
- Examples of stories that work and don’t.
- Worksheets for crafting your story.
- Group work on participants stories in longer sessions and as time allows.